In 2015 I took a two week course and walked away with a certificate that stated, "Masters in Floral Design". However, I was far from being a master and was more like a novice with a tunnel vision dream and a strong determination to turn my education investment into a profitable company. Here are three things that I wish I would have known when starting my floral design business.
1. You don't have to know everything right now.
In fact it's impossible. So embrace the journey. You can't expect that if the day to day routine is full of pressure and stress of not knowing everything that the end result (insert your version of success here) is going to be any different. As you come across things you don't know, embrace the fact that you're human and you don't know everything. This is the perfect opportunity to grow and learn something new, that will continue to help you to achieve your idea of success.
2. Don't be afraid to pivot.
Niching down is the hardest thing to do but is the most financially and personally rewarding as well. You may think if you've chosen a path, that's it. There is no going back. However that couldn't be further from the truth. We evolve as humans and it is only natural for us to pursue things that "set our soul on fire". Don't be discouraged if weddings or corporate floral design are no longer your thing even though they once were. This is a big industry and there are plenty of opportunities to pivot and go down another path. Also, the money follows so don't let that be a deciding factor.
3. Put a strong structure in place.
You might think you can do it all, but believe me you can't. By doing it all in the beginning you may be thinking that you're helping your business but really you're hurting your business. Determine what a) only you can do and b) what you enjoy doing. Then figure out how to outsource the rest. Putting strong structures in place like hiring a bookkeeper in the beginning and/or a CPA to help with payroll or taxes will save your business (and you) money in the long run. Hiring an admin whether in your physical location or virtually will be key to keep you focused on what only you can do/want to do to keep growing your business. No one ever regrets a strong foundation and infrastructure.
Want to dive a little deeper and get my personal take? I filmed a brief video elaborating more on my personal journey, which you can check out by clicking the video above. In this 3-minute video I talk about the Three Things I Wish I Would have Known when starting my floral design business. Leave a comment below and let me know what you think!
Are you looking to grow your business in a new direction but don't know where to start, check out my freebie on 5 ways you can gain hotel partnerships by clicking here.
Ready to take the plunge and focus on adding luxury hotel clients to your list? Check out my 25+page guide on How to Become a Hotel Florist by clicking here.