Hotel Flowers Reimagined

The Hotel Florist offers a personalized design service to luxury hospitality and corporate brands, providing a bespoke annual turnkey floral program, aimed to marry brand impact with bottom line.

1. Initial Consultation

A personalized and complimentary 30-minute, video conference call with me to determine your wants, needs and goals.

My Process

2. In-Person Consultation

To review the property, its guest experience and to understand where I can add value when it comes to providing a turn key floral solution, I personally check-in for 24 hours. There is a flat $500 consultation fee plus complimentary room and board.

3. Final Proposal

After my In-Person Consultation, I will submit my final proposal within 7-days for sign off. The proposal will include proposed style of flower design, overall cost and logistics required to execute.

4. Contract

The contract will outline everything we've agreed upon in the Final  Proposal including scope of work, completion date and the number of hours it will take us to design your turn key floral solution. Anything outside of our contract will be an additional invoice including the number of hours it took to complete the task, charging a flat $125 hourly rate.

5. Annual Design Brief

Once the contract is signed and the 50% deposit is received, your custom annual floral and botanical design brief is submitted by the agreed completion date. I tend to only focus on one client a month so booking in advance is recommended to meet your timing deadline.

6. Recap

As your turnkey floral provider, I specialize in the vision and budget creation (if required), flower sourcing and hiring the right florists to execute your design brief. Every client has individual needs and therefore each design brief is custom to you.

Imagine 52-weeks of custom floral designs specifically designed for your hotel brand. Each Floral Design Brief is bespoke and authentic to the hotel property itself, keeping in mind seasonality, availability and ultimate staying within your budget. Our team of vetted seasoned florists and flower designers will ensure that your vision is executed flawlessly weekly.

Setup A Call Today

What to expect next...

Your time is important to me and I appreciate your interest.


You will receive an email from me very soon to setup our call to take next steps!


On a scale from 1-10, how excited are you? I'm a solid 10!


Thanks for trusting me with your floral vision. We're going to design something incredible, together!

© Franceska McCaughan 2020 | All Rights Reserved