EPISODE 27: BTS of a 4-Fig Launch (And Why It Was My Last One Like It)

In this episode, I'm pulling back the curtain on a live challenge launch I just wrapped and walking you through the Human Design lessons baked into every step. This one's for the projectors, the 1/3s, the splenic authorities, and honestly anyone who's ever wondered what a launch actually looks like when you're running it in alignment AND what happens when it becomes the last one of its kind.

In this episode:

• How a splenic hit became a launch concept (and why I didn't second-guess it)
• What it really took behind the scenes: 50+ content pieces, 30+ emails, a month of stories
• The 1-line trap of giving too much info and not enough implementation time
• Why I added an implementation break mid-challenge and what happened
• Running a live launch from Romania (yes, really) and the team mishap that accidentally became a sales strategy
• When a launch tells you you're done and why that's not a failure
• Restructuring for passive income and stepping fully into my personal brand

Mentioned in this episode:

→ Design Your Bottom Line for Sales — Build a sales strategy aligned with your Human Design profile line.
https://www.franceskamccaughan.com/designyourbottomline

→ The De-Should Call — A 1:1 session to strip away what you think you should be doing and get clear on what's actually aligned for you. 
https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

Connect with Franceska:
https://www.instagram.com/franceska.mccaughan