It's Bullshit

It's Bullshit

Hosted by: Franceska Marie McCaughan

It’s Bullshit is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck,...

All Episodes

Episodes

EPISODE 21: Why What Used to Work Doesn’t Work Anymore

2027, the Sleeping Phoenix, and the 3 Human Design mistakes costing you $10K/month If your business has started to feel… off (even though you’re doing “everything right”) this episode will explain why. This isn’t...
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EPISODE 20: You’re Not Failing. You’re a 3rd Line in Biz!

If you feel like nothing is working and you keep trying, pivoting, refining...this episode will either trigger you or free you!!! Because if you have a 3rd line in your Human Design, you’re not failing. You’re...
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EPISODE 19: How to Market & Sell as a 3/6 Splenic Projector

If you’re a 3/6 Splenic Projector and you feel like: people aren’t seeing you no matter how consistent you are your content isn’t landing even though you're "doing everything right" you’re waiting to be “recognized”...
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EPISODE 18: The Spleen: Why You Feel Fear (and Why It’s Costing You Money)

Half of you are making decisions from fear that doesn’t even belong to you. And the other half? You’re ignoring your instincts and calling it “logic.” In today’s episode, we’re breaking down the Spleen in Human Design...
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EPISODE 17: This Isn’t a Visibility Wound. This Is What Growth Actually Feels Like.

A woman inside my membership shared something that stopped me. She noticed that every time she was about to post something bolder she felt uncomfortable, hesitant, and unsure. And instead of making it mean something...
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EPISODE 16: Why Some Entrepreneurs Make Money Faster Than Others (Part 2: Authority)

In Part 1, we broke down how your energy type impacts the way you create momentum and income.   In this episode, we go deeper because making money faster isn’t just about how you work. It’s about: ✔️ how you make...
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EPISODE 15: Why Some Entrepreneurs Make Money Faster Than Others (Part 1: Energy Type)

Have you ever looked at someone’s business and thought: “How are they making money so fast?”   This episode is where we break that down, specifically through the lens of Human Design energy types. Because speed in...
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EPISODE 14: Why AI Won’t Make You $10K Months (But This Will)

I had major FOMO around AI. So I gave it a full day. Let it guide ideas, structure, content… all of it. And honestly? I walked away underwhelmed.   In this episode: ✔️ Why AI isn’t the magic solution everyone thinks...
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EPISODE 13: Why passive income is misaligned for many Projectors

If you’re a Projector trying to build passive income the way the online space teaches it…and it’s not working, this episode will explain exactly why.   In this episode: ✔️ Why passive income models are built for...
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EPISODE 12: Why SMART goals don’t work for everyone

If you’ve ever set a goal, made a plan… and still didn’t hit it, this episode will explain why. Because you don’t manifest like everyone else!!   In this episode: ✔️ Specific vs Non-Specific Manifestation (and which...
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EPISODE 11: If I Wanted to Add $10K/Month — These Are the Exact Steps I’d Take (Using Human Design)

If you’ve been doing all the things, posting, planning, thinking, overthinking and still not seeing the income you want, then this episode will show you what to do next.   In this episode: ✔️ The exact 7 steps I would...
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EPISODE 10: The Content Systems That Actually Work for Each Energy Type (So You Can Stay Visible Without Burning Out)

If content feels inconsistent or you’re constantly overthinking what to post, This episode will simplify it. Because you don’t need more ideas. You need a system that works for your energy.   In this episode: ✔️ The...
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