PROJECTOR CEO: Human Design is not an excuse to sit back, post twice a week, and wait for someone to recognize you.

I get it...Projectors can't seem themselves yet can see everyone else so clearly.

• You can see the potential of others clear as day but when it comes to yours, you hesitate.
• You can see the perspective that everyone is missing but when it comes to sharing yours, you tone it down.
• You can feel the power you hold to see into someone so deeply but second guess your own power when you don't see the next step in front of you.

It's time to look in the mirror, face your shit and own your power as a Projector CEO.

During this 3-day LIVE experience I'm dismantling the mainstream Projector Fantasy keeping you stuck at your current income level so you can finally add an additional $10k/mo. 

I've created 7-figures offline and nearly $500k online.

This is for Projectors who want to know what it ACTUALLY takes to build a successful business as a Projector—the inside game, the online space, and in the rooms where the biggest opportunities happen offline that people read about years later.

SEPTEMBER 9-11, 2026 10A CST (CHICAGO) | 5PM CEST (PARIS)

Here's the thing... 

Nobody is going to recognize you if they don’t know you exist. Despite what all the mainstream Human Design gurus have told you, nobody is going to pay you for your perspective simply because you’re a Projector and you can “see things differently.”

If you are STILL drinking the kool-aide of the soft girl era, you deserve to be broke.

As a Projector, you have to show people what you see over and over again. 

• You have to post (more than twice a week).
• You have to talk about your offers (more than one email and one IG story).
• You have to launch (often - no one cares about your free passive masterclass funnel).
• You have to follow up (people aren't thinking about you the way you think they are).
• You have to build relationships (people buy from people).
• You have to become so clear and consistent in your perspective that the right people eventually associate YOU with the problem they need solved (it's not hard when you use your Human Design).

But Franceska, what if I'm at "capacity"...

Girl, bye.

I know because I tried building my business according to the watered-down Projector advice:

• Wait.
• Do less.
• Don’t initiate.
• Go "play" and "have fun".
• Let people recognize you "for you".
• Trust that the invitations will come. 
• Just lean back!

I was BROKE. It didn’t make me more aligned. It almost financially ruined me.

The business I have now was not built by sitting back and waiting for someone to notice me. It was built because I made myself visible enough to be recognized.

• I created the content and posted 3x-5x per DAY across THREE platforms.
• I launched the offers and sold them non-stop even when they "didn't sell" at first.
• I sent the emails, multiple per day because I wasn't afraid of unsubscribes.
• I sold when it felt like nobody was listening and didn't make it mean anything.
• I learned what worked by doing enough of the work to collect REAL DATA.

This personal brand—which did not even exist this time last year—is now up 450% in revenue just in the last 30 days alone.

My signature program, Business by Design started less than eight months ago and has already generated nearly $20,000 in CASH.

Not because I waited for the perfect invitation by "being in the flow" and "trusting".

Because I turned what I could see into a clear offer, put it in front of people repeatedly, launched it, refined it, and continued building recognition around it.

That is what Projector CEO is about.

Not using Human Design to escape the work required to build a business but using your Human Design to become much more strategic about what all that work is building toward.

In the beginning, you need to be online every day. You need to create a lot of content. You need to launch multiple times before people understand what you do.

This is your GLOW UP SEASON. The goal is not to remain the engine of every single dollar forever but to use this season of visibility, experimentation, and repetition to build:

• A recognizable perspective that you can continue to deliver to DREAM clients
• A body of work that you are proud of
• A signature offer that changes your client's life
• Proven demand and therefore the market increasing your price for you
• Powerful relationships to grow faster and less alone
• A reputation that carries your name in rooms you are not part of, yet
• And eventually, a business that can become bigger than your personal output

Over three days, I’m showing you exactly how I’m doing that:

Day 1: Make yourself visible

Day 2: Monetize what you see

Day 3: Build something bigger than you.

SEPTEMBER 9-11, 2026 10A CST (CHICAGO) | 5PM CEST (PARIS)

WHO IS PROJECTOR CEO FOR?

You don't need another person telling you "to rest". You’re ambitious as fuck and willing to work harder than 99% of people in any room you're in. You post, sell, launch, follow up, make connections, and put yourself in the right rooms all the time. You know it's required for success and that nobody can recognize your brilliance if they have no idea you exist.

BUT...you also know you cannot be the person manually powering every sale, serving every client, creating every piece of content, and carrying the entire vision forever. You’re not trying to escape the work. You’re trying to make sure the work is building toward something that you aren't going to burnout from.

This is for you if you’re creating a personal brand and need to become known for a specific perspective.

This is for you if you have an offer you KNOW could become your signature program, but you keep changing it, under-launching it, or assuming people should already understand why they need it (or can't possibly pay you that)

This is for you if you’ve built a successful online business but you know your next level will require partnerships, relationships, rooms, and opportunities that cannot be created entirely through Instagram.

This is for you if you can see the bigger business that is going to disrupt an entire industry through its platform, methodology, movement and company.

The asset that could become much bigger than you, but you’re still trying to figure out how to get it out of your head and into the world as the next level CEO. You don’t want a cute little “aligned” business that keeps you comfortable. 

You want to make FUCK YOU MONEY. You want to be known as the "it girl" for what you do. You want to be invited into rooms that change the trajectory of your business simply because you created the reputation that no one can ignore. You want your ideas to build something that does not depend on how much energy you personally have available every single day.

HERE’S WHAT WE’RE COVERING

DAY 1: THE TABOO PROJECTOR

Own what you actually want.

We’re talking about the desires Projectors are often afraid to admit:

• Wanting to create generational wealth, the first in your bloodline.
• Wanting power simply because you want it.
• Wanting recognition for who you are and what you SEE.
• Wanting to be supported without having to ask for it all the time.
• Wanting enormous success and also wanting everyone to leave you the fuck alone.

We’ll look at what happens when you hide those desires, apologize for your ambition, or overextend yourself in your business and relationships because you’re afraid of disappointing people.

This is about getting honest about the business, life, relationships, and level of access you ACTUALLY want so you can stop building around who you think you should be.

DAY 2:  $20K LAUNCH

Make yourself visible and monetize what you see.

Business by Design did not exist eight months ago.

Since then, I have generated nearly $20,000 in CASH from this one signature program.

I’m breaking down the launch strategy behind it:

• How I turned one perspective into a signature offer.
• How I made that perspective recognizable to my audience of BUYERS.
• How my smaller offers have led people into BBD.
• How I’ve launched and sold the same program repeatedly as a Projector.
• The content, messaging, emails, conversations, and follow-up behind the revenue.
• What worked, what flopped, and what I changed.
• How I knew when to stay with the offer instead of running toward another idea.

You’ll see what it actually takes to take an idea people cannot yet see and build enough recognition around it for them to pay you.

DAY 3: THE CEO EMPIRE

Build something bigger than your personal output.

I’m taking you behind the scenes of how I’m approaching the next iteration of The Hotel Florist. Not as another online course. As a much bigger business that connects hotels with qualified florists across multiple markets. Systems and structures are my jams.

We’re talking about what happens when you stop thinking only in terms of content, coaching, and digital offers—and start thinking about relationships, rooms, partnerships, platforms, and assets.

You’ll begin identifying:

• What your online presence is actually building toward (and vice versus).
• Which opportunities require you to get OFFLINE.
• The relationships and rooms that could accelerate your vision.
• What only you can direct versus what other people can execute.
• The larger business hiding inside what you have already created.
• How to build toward a company that is not dependent on your constant personal delivery (that is very Generator coded).

Get inside now before the price goes up! This $77 pre-sale price is not going to be around for long. When we are fully launched, this will be $777. This is the Projector Business Program that you have been waiting for!

Can't wait to see my Projector CEO baddies inside!

Franceska x